Friday, July 1, 2011

MUSIC VIDEO: Cher Lloyd - Swagger Jagger

Oh sweet Lord, it's finally here: X-Factor UK alumna Cher Lloyd has premiered her debut music video "Swagger Jagger". A couple of points:

- does not even begin to describe how goddamn tacky the whole thing is.

- Cher really does look like a McDonald employee in one of the shots. Is that supposed to be "hood"?

- The actual song is a car crash, through and through. No amount of special effects, hip-hop dance moves, random BMXing, not even the awesome breakdown is able to rescue this whole affair from the cringe-fest that is sampling frickin' Clementine.

- They better have paid Busta some damned good money to work with this girl.

- Lady Sovereign, Jentina and Cheryl Cole have all called and asked for their clothes back.

- Them chubby middle-aged backing dancers ain't helping either.

I'm done.

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