The song has seemingly emerged from nowhere and shot up to #20 on UK iTunes.
Rwdmag.com explains:
The massive success of the new Lucozade advert featuring Tinie Tempah, Travis Barker and world champion boxer Katie Taylor has lead the rapper to release featured remix of Simply Unstoppable.
We brought you the incredible new Lucozade advert featuring Tinie Tempah’s Simply Unstoppable performed with legendary Blink 182 drummer Travis Barker earlier this month and following the success of the campaign, Tinie has decided to release the song featured in the video as a single today.
Following a massive 350,000 views and calls from both Travis Barker and Tinie Tempah fans to release Simply Unstoppable YES Remix, Tinie wasn’t left with much of an option, offering “It was a privilege to work with Travis and from the energy in the room I knew the track and ad were going to be a bit special. We’re flattered that fans have asked for the track to be made available and they can now get their hands on the YES remix.”
Tinie is currently putting the finishing touches on the US version of his debut album, "Disc-Overy", whose US-lead single "Written In The Stars" is currently storming up the US Billboard charts and radio. Travis is currently promoting his debut solo album, Give The Drummer Some, which was released on March 15th and features various artists including Slash, Dev, Snoop Dogg, Kid Cudi, Busta Rhymes, Lil Jon, Twista, Lil Wayne, Rick Ross, amongst others.
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