It's been a good while since this was shot, so it's good to finally get it. Cher Lloyd's music video for her most aggressive and memorable album track "Dub On A Track", features Mic Righteous, Dot Rotten and Ghetts (who have all been branded "sell-outs" by die-hard fans for this collaboration). The video has finally premiered via SB.TV, with the unfortunate anecdote that it will NOT be a single.
Just as well really, since the video is quite shit. Although the song still deserved a release. On the upside, US X-Factor judge and label head LA Reid has expressed interest in guiding Cher's Stateside career - the Malvern, Worcestershire native is apparently already recording new tracks for a US release of her debut..Watch this space!