You know that new Taio Cruz song with what sounds like Akon the chorus you've been hearing on the radio? It is in fact R.I.O. and former US soldier U-Jean's bouncy club-ready collabo "Turn This Club Around", which is already shaping up to be a huge hit all over Europe.
Signed to London Records/Universal, the song is out in the UK at the end of February and has already been playlisted by the likes of Capital and various other major radio stations, so far peaking at #36 on the UK Official Charts.
There's no doubt that New Balance is a brand most associated with running sneakers. The Boston based company has been in the new balance shoes footwear business for over a hundred years now, with the majority of their new balance 996 for Women output consisting of models meant for the track, street, or trail. That's not to say that they don't have heavy hitters in other categories though. One need look no further than their partnership with Lakers legend James Worthy for evidence of that. In 1985 "Big Game James" became the brand's first ever signature athlete following a million-dollar New Balance 574 Blue deal that marked the brand's biggest foray into the world of basketball footwear, with the New Balance P740 being the first James Worthy sneaker to release.
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