The new music video for Marina And The Diamonds new single "Radioactive". The song forms part of the quirky Anglo-Greek singer's new concept of "Electra Heart" (who is not an alter-ego but a "vehicle"), which embodies "the lies, the illusion and the death of the American dream". New songs are based around this new concept and, by extension, America and an outsider's view on the American dream. The general idea is that Marina has 'sold-out' but not really, it's actually..well, in her own words (in her recent interview with Popjustice:)
"Electra Heart is the antithesis of everything that I stand for. And the point of introducing her and building a whole concept around her is that she stands for the corrupt side of American ideology, and basically that’s the corruption of yourself. My worst fear - that’s anyone’s worst fear - is losing myself and becoming a vacuous person. And that happens a lot when you’re very ambitious."
The song will be available on October 3rd, probably alongside 'Part I' titled "Fear & Loathing".
Marina doesn't seem to be quite sure whether this is lifted, or not, from her sophomore album due out later whenever (no date, but early 2012 seems likely). Big name collaborators she's been working with include the likes of production superstars Dr Luke, Stargate and Diplo, with both Luke/Stargate and Luke/Diplo working together on tracks for Marina.
Basically, it's all a bit messy, complicated and somewhat nonsensical. The song's good and she looks great blonde, so...enjoy.
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