Katy Perry has entered into a marketing partnership that will see Europe's biggest telecommunications group Deutsche Telekom promote her next single and album, while she supports the company's consumer-brand message.
The campaign centers on Deutsche Telekom's involvement in the official video for "Firework," the third single from Perry's new album "Teenage Dream" (Capitol Records).
Deutsche Telekom is hosting a series of activities and competitions from which fans around Europe will be recruited to be in the video, which will be released in October. No official release dates are yet available.
The album is released on Aug. 24 in the United States and internationally on Aug. 30