Tuesday, September 28, 2010

UMG shipping 1.8 million copies of Taylor Swift's new album first week

Merchants are divided on whether Swift's "Speak Now" (Oct. 25) or Boyle's "The Gift" (Nov. 9) will be the top seller this year.

"Taylor Swift will be the biggest record of the fourth quarter," Barr says. "That's a no-brainer. She appeals to such a wide demo."

UMG is expected to ship 1.8 million units of "Speak Now" and is projecting first-week sales of 750,000 units, sources say.