Recently signed to Roc Nation/Columbia Records, Rita Ora (pictured above) is releasing two debut singles: "How We Do (Party)" in the US, and "R.I.P." (featuring Tinie Tempah), out May 6th in the UK. Rita was signed after just one phone call by rap legend and empresario Jay-Z after featuring on the #1 smash "Hot Right Now" - just a few weeks ago he publicly presented her at Z100 (one of the most influential radio stations in the US).
Written by superstar "Drizzy" Drake (bonafide rap royalty) and co-produced by Chase & Status (dubstep royalty) and Stargate (pop royalty), the track features leading UK rapper Tinie Tempah, without a doubt the most successful UK hip-hop artist to break the US in quite some time.
I'll be honest - with such an illustrious pedigree, my expectations for this were sky-high. It's far from bad, but it's not exactly brilliant either. Nevertheless, with so many uber-talented collaborators involved, "good" simply doesn't cut it; it almost seems as if everyone involved just went through the motions, without actually giving the track any real thought or effort. Interesting that this is being pushed first in the UK, where this sound is already washed out and played out, instead of the US, where it'll probably translate a lot fresher.
Disappointing above all is Tinie's contribution, which sounds like a parody of himself.
Check it out below:
Disappointing above all is Tinie's contribution, which sounds like a parody of himself.
Check it out below:
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