There's a lot to be said about the powerful of a strong visual. Signed to Sub Pop (of Nirvana fame), Niki & The Dove made the top of most people's (but not mine) to-watch lists for 2012. Now there's a bit of a backlash for being another Florence clone. I mean...meh, whatever. It's not like Florence patented moody ethereal music sung by white Caucasian women set to artsy music videos.
So, their new music video is FREAKIN' fantastic. I love it. I love grand projects that come together fabulously and just..work. Not just aesthetically, but it does what a music video ought to do - enhance the song.
Be entranced below: